As a freelancer I always try to get my portfolio out to as many potential clients as possible, at the LOWEST cost possible. It used to be that investing in Google Adwords (yes, I've tried it) was THE way to get targetted traffic to your site, and consequently, to your services. Now, with the advent of social networking, reaching the potential clients is made easier than ever, provided you post the right stuff.
What I'm trying to learn by observing is how the people who've had success with Internet Marketing compose their posts on Twitter, Facebook, Plurk, and other social and professional networking sites. That way, I don't have to waste time repeating what doesn't work, and can concentrate on improving what does.
Happy tweeting!
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